Village Connect recently chronicled the launch of The Strype Hotel Tagaytay, Approche Hospitality Management’s first lifestyle property. Described as a vibrant new player in hospitality, the article notes that the hotel merges affordable luxury, modern design and a strong social spirit.

Building a homegrown brand with heart

More than just a new hotel, the story explains that The Strype marks a milestone for AHM’s vision of creating homegrown brands that reflect its values of creativity, connection and contemporary comfort. Managing Director Chris Guballa shared that AHM has long dreamed of building a brand that speaks its language—fun, stylish and Filipino in spirit. “The Strype is our answer to travelers who want quality experiences without losing the warmth of community,” he said.

Youthful energy meets refined design

The article notes that The Strype’s name and identity draw inspiration from the evolution of the stripe, a motif that evolved from rebellious to timeless. This balance of youthful energy and refined taste informs the hotel’s design. Interiors feature clean, modern lines accented with playful tones of blue and yellow, colours chosen to represent trust, relaxation, warmth and optimism. Communal spaces are specifically designed to encourage connection, making the property ideal for digital nomads, creatives and weekend explorers seeking both style and substance.

Cantina Mexa: a celebration of flavor and connection

A highlight of the property is Cantina Mexa, the in‑house Filipino‑Mexican restaurant helmed by Chef Noy. Village Connect describes the menu as bursting with color, flavor and cultural flair. Designed for sharing, Cantina Mexa embodies The Strype’s belief that dining is best enjoyed together—it’s a celebration of friendship and flavor.

Opening doors to social hospitality

As AHM’s flagship under its new brand, The Strype Hotel Tagaytay aims to set the tone for a new wave of social hospitality. Guballa emphasised that “this is just the beginning,” explaining that AHM is not only opening a hotel but opening doors to new memories, stories and connections. The piece underscores AHM’s commitment to offering guests meaningful experiences where good design meets genuine connection.

Original source

Read the full Village Connect feature: “Bold Beginnings: The Strype Hotel Tagaytay Redefines Social Luxury.”


This post is part of Approche Hospitality Management’s ongoing coverage of media features showcasing our properties and our philosophy of vibrant, connected hospitality.