Approche Hospitality Management (AHM) recently caught the attention of the Manila Standard for the official debut of The Strype Hotel Tagaytay, the first hotel under AHM’s new lifestyle brand. Designed for modern social travellers, this mid‑range property promises a stylish yet accessible stay that blends affordable luxury with bold design in one of the country’s favourite leisure destinations.
A new destination for modern, social travellers
In the feature, Manila Standard notes that AHM unveiled The Strype Hotel Tagaytay as the flagship property of its lifestyle brand. Approche emphasizes that the hotel caters to “the modern, social traveller,” combining affordable luxury with a daring aesthetic. The hotel aims to be a refreshing addition to Tagaytay’s hospitality scene, offering guests a place where they can connect and relax without compromising style or budget.
Playful yet polished: reflecting AHM’s values
During the launch, managing director Chris Guballa shared that one of AHM’s dreams was to create a hotel brand that would mirror the company’s values and vision. In partnership with owner Melvin Canong, The Strype came to life. Guballa described the property as “playful yet polished, modern yet warm”—a combination that showcases AHM’s belief that affordable luxury can be both vibrant and social.
Design inspired by the evolution of the stripe
The Strype takes inspiration from the evolution of the stripe—once a symbol of rebellion and now a mark of elegance and individuality. This metaphor guides the hotel’s philosophy of reinvention through design, connection and experience. Every corner of the property reflects quiet confidence, from its clean contemporary lines and bold accents to lively communal spaces crafted for interaction and relaxation.
Cantina Mexa: a social dining experience
A highlight of the hotel is Cantina Mexa, a Filipino‑Mexican restaurant led by Chef Noy. Manila Standard describes the menu as colourful, flavourful and perfect for sharing—a concept that invites guests to gather, taste and celebrate together. Cantina Mexa reinforces The Strype’s ethos of connection, making dining a central part of the social experience.
Shaping a mid‑range brand for young professionals
The Strype positions itself as a mid‑range hotel brand aimed at young professionals, creatives and modern travellers. Its design language leverages blue to represent trust and relaxation and yellow to evoke warmth and energy. According to the article, these colours and the hotel’s playful yet polished aesthetic encapsulate an identity that is approachable, stylish and full of character.
Opening doors to possibilities
Guballa concluded the launch by noting that the event was not just about opening doors but “opening possibilities”. AHM envisions The Strype Hotel Tagaytay as the beginning of a series of spaces where people can create memories, build friendships and celebrate special moments. The article invites readers to experience a new kind of hospitality—one that is confident, connected and distinctly contemporary.
Original source
To read the full article and explore more photos from the launch, please visit the Manila Standard feature: “The Strype Hotel Tagaytay Opens Its Doors — A New Chapter in Affordable Luxury and Social Hospitality.”
